Firefly Marketing Solutions
Director – insurance EMEA
Bart joined SAP in October 2016, after heading up insurance for a number of leading global providers of technology and services. Bart has advised many insurers on their structural and technology requirements across analytics, finance, underwriting, claims and customer service in both commercial and personal lines. Based in the UK, he is responsible for SAP insurance development and customer relationships across Northern EMEA, working regularly with insurers across the region.
Elinor is a communications professional who founded insurance-focused Zuke Communications four years ago. The company advises a range of clients from start-up insurance brokers and MGAs to large corporates on their content and communications strategies. Elinor has ten years' experience as an award-winning journalist, latterly as News Editor of Insurance Times, having previously worked at The Grocer and Harpers. She holds a postgraduate degree with distinction in Investigative Journalism from City University.
Emma Banks is a communications expert with over 20 years’ experience in general insurance. Her experience includes international groups RSA and Direct Line Group, and UK insurers including LV= and esure group. Emma led external communications for Direct Line Group during its takeover of Churchill Insurance and its associated brands, and Emma was part of the team that revolutionised LV=, leading its communications strategy to become one of the most well-known and trusted insurers in the UK.
An insurance technology expert and evangelist, Jeff has spent 30 years developing innovative technology to help modernise the commercial insurance sector. The creator of several electronic accounting and trading systems, including the PPL ePlacing platform used by almost 15,000 practitioners in the London insurance market, he has a passion for reducing friction, paperwork and unnecessary and expensive process in the transaction of insurance business.
senior communications consultant
Certus Communications & independent financial services clients
Louise works as a senior communications consultant after building a track record in reputation, major change and crisis management during 20 years at Aviva and then Zurich Insurance, as head of UK media relations/employee communications.
She now works with Certus Communications supporting a range of leading companies in the insurance sector, and independently as Zucchi Communications, supporting leading brokers.
Head of Marketing and Communications
Marc has over 20 years’ experience in strategic, communications and marketing roles within services sector firms, as well as several years on agency side. He has held senior positions in insurance & other regulated companies, including Towergate Insurance, JLT plc, Independent Insurance, and AEGON. Marc has also held group and international positions in professional services firms of various sizes, most recently as International Head of Brand & Digital at Eversheds Sutherland and Head of Marketing & Communications at Taylor Wessing.
Advisor and Mentor
A 42 year career has seen Mark work within Lloyd’s, establish one of the UK’s first outsourced claims management companies and co-found what has become one of the largest specialist insurance marketing and communication group of companies. He now works independently advising companies in their growth strategies and mentoring those within them. He is an insurtech investor and an external mentor at the Lloyd’s Lab. He is a Freeman of the Guild of Entrepreneurs.
Founder & CEO
Non Executive Director
Michael Gaughan is a Non-Executive Director and Consultant at various Insurance businesses. He has extensive experience in the sector having spent 35 years in a variety of underwriting, marketing, business development, corporate strategy, distribution, general management and board level roles. He has a wide understanding of the complex issues and challenges facing insurers, brokers, MGA’s and service providers. He is Chartered Marketer and a Chartered Insurer
head of Insurance, UK & Ireland
With more than 10 years’ experience of helping retail financial services customers exploit the value of advanced analytics, Paul has experience in marketing, fraud, risk and other domains.
The last four years of his career have been focussed on the UK insurance industry, working with customers to embrace new data sources, data management best practice and new analytical techniques.
Paul has a particular interest in the internet of things, and its potential to change the societies we live in and support a new wave of innovation.