Entry Advice

Entry Advice

Entries will open soon, check back here for more information.

Need a hand with your entries? see our advice and criteria below:

Eligibility

Wakey wakey - you should read carefully the entry criteria for the categories you are interested in and ensure that you are entering the most appropriate categories.

Each category states who is eligible to enter. The majority are open to the insurer, brand/bancassurance company, intermediary or managing general agency operating in the UK general insurance market.

If you are entering one of these categories you should make it clear precisely who or what part of the company is being nominated.

You may enter more than one project or programme in a category. Joint entries are permitted and this should be clearly stated on the entry form. However, the judges reserve the right to assess if an entry really is a joint effort.

You may also enter the same project or programme into more than one category if it fits more than one criteria. But be warned the lazy duplication of entries without no or minimal changes may count against you. The multiple entries would need to be tailored to the relevant categories.

Covering Statement & Evidence

Your 100 word "why we deserve to win..." declaration, and 4 x 250 word statements (please see the individual entry criteria).

These can by all means refer to background material (see below) that has been included but remember the entry should be able to stand on its own, and that this material should merely support the submission.

As such the statement and evidence should first "whet the appetite" and then "tell a story" that backs this up. In recent years judges have seen declarations that fail to engage and statements that only really get to the point towards the end. This is one of the key reasons that this year the evidential part of the submission form is split into four or five easily defined areas to help respondents focus on the questions at hand.

Another drawback of some entries in previous years has been the failure to include clear evidence of achievement or explanation of why the achievement is significant or innovative. The judges are harsh on entries that do not include a clear statement of objectives and targets supported by evidence that these targets were reached.

When entering "of the year" categories, the judges are expecting to review projects or initiatives that have come to fruition (i.e.with measurable results) over the previous 12-18 months. All the information contained in the entries and marked confidential will remain so, and will not be released without the permission of the entrant. It should be reiterated the size/cost of any project entered is immaterial as long as entrants can demonstrate a Return on Investment/or provide other measurables that highlight the success of a venture, team or initiative. Percentages on their own are often insufficient with no context. 

One common mistake some companies have been guilty of in the past is entering projects and initiatives that are only just bearing fruit and/or still in a pilot phase. If this is the case it may be "too soon" for these to be considered capable of winning an Award and so they should be reconsidered for entry in the future, when the evidence of their success is stronger.

Finally, it is most important to stress that entries which exceed 100 words for the declaration and the word counts for the statements (250 words) will be disqualified. As will entries which do not use the standard entry form and submit a designed PDF as a substitute or in lieu of it.

Supporting evidence - which may include designed PDFs - is certainly allowed (see below), but in name of fairness and equality all entries must initially stick to using the entry form, and include any supplementary information including charts, graphs, photos and info-boxes in the supporting material NOT the declaration or statement.

Supporting Material

The Judges like to have relevant supporting material. But the most important point to focus on when preparing any background material and supporting evidence is that it is quality and relevance that matter, not quantity.

So if a marketing campaign's success is being partially judged on the media coverage it achieved, include links to examples of that coverage. 
Research documents, customer brochures, staff newsletters and training manuals all help demonstrate to the judges in a practical way what the entrant has achieved and should be included where relevant.

The panel of judges will also review relevant websites so full addresses and access codes should be provided.

But superfluous documents and PDFs which add nothing will more than likely harm the chances of a submission, rather than support it, and are not advised. Also in order to focus your mind on which supporting evidence is most relevant there is a limit of 3 attachments as a maximum to what can be included.

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