Sponsorship

GOMEZ

Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

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CREAM

The key to effectively manage the knowledge contained in unstructured documents is the extraction of information. Looking for the information you need, however, requires time and effort. Expert System Cogito ® platform performs morphological, grammar, logic and semantic analysis to build a cognitive map and conceptual documents, associating to each term the correct lemma and the right meaning. Based on this technology, Cream is the innovative Web Reputation monitoring tool. Through a set of quantitative and qualitative reports, Cream analyzes, compares and evaluates the sentiment of brands, products and companies on the web, allowing the access to data in a independent, simple and flexible way.

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Thunderhead

Thunderhead makes customer communications software that makes your customers more valuable - by increasing revenue, improving efficiency and reducing risk.

We help leading insurers enrich customer experience with relevant, personal and timely communications delivered through their customers' channels of choice. This drives greater loyalty, maximizing lifetime value and promoting greater advocacy.

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Callcredit Information Group

Callcredit Information Group - Integrated Marketing Intelligence for the Insurance Marketplace

Our digital marketing proposition recognises the importance of aligning all elements of marketing -- strategy, content, channel management and proposition -- with the journey that consumers take as they interact with the brand and make purchase decisions. We work with clients to plan out the digital marketing capability that is required to deliver business objectives across all stages of the customer journey.

Our capability areas include:

· Digital communications and interaction planning

· Online databases incorporating offline data

· Website plan build and operate

· Email, SMS and social messaging

· Social media engagement

· Mobile application creation and operation

· Search and paid advertising / digital media through our Latitude business

· Display marketing and affiliate marketing through our Latitude business

· Data enhancement - opted in email and mobile contacts as well as geo-demographic variables from our Core universe

· Digital marketing measurement and reporting

We configure and apply these capabilities according to the business need which we are supporting within our client's business. These typically include:

· Creation of holistic customer view by combining on- and off-line data

· Lead generation using online channels in conjunction with other media

· Real time profiling for affordability and preference identification

· Authentication and payment processing solutions

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